Daily Law Group
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Posts tagged "Business Law"

Getting to know your virtual customer

Even if your business has a physical location, there is still more to your business and your brand than the shop where you put out your shingle. Over the last couple of decades, marketing went from large phone books to email to online stores, and the changes happened faster than many businesses could keep up with.

Which has the greater buy-in: a product or business?

Regardless of what you buy, you purchase products for numerous reasons. You might appreciate the workmanship, appearance or price. But in some cases, there may be more to your choice. As demand for business transparency increases, consumers are able to make more informed decisions based on the company. There is a trend toward supporting businesses because of what they stand for, rather than looking for the lowest price on a product.

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