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Research and analysis critical in writing distribution agreements

When companies in California wish to sell a product or service to their customers, they have a couple of options for accomplishing that goal. First, they can consider developing their team of talented sales professionals who are tasked with enthusiastically and informatively educating customers on the use of each product offering. Second, they can rely on distributors to oversee the selling of their products through the implementation of an agreement that outlines their expectations and requirements. 

According to bizfluent.com, when people are first writing a distribution agreement, they can benefit from thoroughly researching other, similar agreements in their industry. As they develop their contract, they should regularly reference their draft in finding places where necessary modifications may need to be made. A distribution agreement may also extend beyond selling, as many distributors also provide companies with the option of delegating other tasks such as technical support. When finalizing the terms of an agreement, both parties should be clear on who is assuming the risks of selling the product. 

Chron suggests that companies look closely at their competitors and how successful their attempts have been at using distribution agreements. This process of analyzing different organizations' strategies may help companies to identify areas where they can improve their agreement to be even more successful. Businesses can also benefit from working closely with their distributor to determine pricing costs, as well as implementing metrics designed to evaluate cost-effectiveness. 

Companies should integrate their branding into their agreement and verify that their distributors understand their expectations for selling their product. As such, they can effectively build brand awareness with their customers throughout the selling process. 

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